The Pedal Emporium is committed to respecting your privacy. The information we collect about you will be used to fulfil the required services we provide and enable us to improve how we communicate with you.

The information that we collect about you will only be used lawfully (in accordance with the Data Protection Act 1998 and the General Data Protection Regulation 2018).

What type of information do we collect?

We receive, collect and store any information you enter on the website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; computer and connection information.

We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

We also collect personally identifiable information (including name and email) if you use the contact form to get in touch so we can respond to your message request.

We use the following digital media channels. Please refer to their privacy policies to determine how data is processed and note all comply with EU law.


The information we collect will not be disclosed to anyone outside Pedal Emporium. We will only ever use the data you give us to contact you in response to your message.

We expect the information we hold to be accurate and up to date. You have the right as an individual to find out what information we hold about you and make changes if necessary; you also have the right to ask us to stop using the information. To have your information removed or rectified, please contact

How do we store, use, share and disclose your site visitors’ personal information?

Pedal Emporium takes precautions, including administrative, technical, and physical measures, to safeguard your Data against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

We never share your personal information with third-party services and/or with legal enforcement agencies, according to relevant local regulations.

Personal information is stored on a company laptop fully secured with firewall and malware software and is locked when not in use and password protected.

How do we use cookies and other tracking tools?

This site uses cookies – these are small text files that are placed on your device to help this website to provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

Our website sets “first party” cookies through its use of Google Analytics. We use Google Analytics to provide us with non-personal site analytics, which in turn help us improve this website. Google Analytics tracking uses cookies in order to provide meaningful reports about web site visitors’ but they do not collect personal data about you. Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics only uses first-party cookies. This means that all cookies set by Google Analytics cannot be altered or retrieved by any service on any domain other than Further detailed information on Google Analytics cookies can be found here.

Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.

If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Questions and your contact information

Should you have a question about the data we store, or would link to amend, withdraw your date please contact: